Online Marketing

Online Marketing

Wiliam provides web and online marketing services including email, SMS and viral marketing.

Email Marketing

Wiliam has unveiled Sitecast, a powerful email marketing software program, which allows advertisers, marketers and businesses to create, send and manage, highly-customized emails to dynamic database mailing lists. Sitecast is a sophisticated yet user-friendly tool, featuring the ability to import and engineer custom databases,  create target-specific email campaigns, render detailed success rate reports and much more. Sitecast will delivers the messages of Wiliam clients effectively and efficiently.

Search Engine Optimisation

Google ranking and search engine recognition is widely regarded as being the most important marketing tool available to an online business. Wiliam understands how Search Engine Optimisation (SEO) works and have dedicated in-house specialists available to optimise the Search ranking  of its clients; ensuring they are always on top.

Viral Marketing

Wiliam provides viral marketing and viral advertising to allow clients to use pre-existing social networks to generate exponential increases in brand awareness, through self-replicating viral processes.

Blog Design and Development

Social Network and Community based sites are amongst the most successful and efficient way of getting your company’s message to the widest, and most appropriate audience, but also contribute to increasing your online reputation, reducing user churn and boosting your SEO ranking.

RSS Feed development

Wiliam provides RSS 2.0 (‘Really Simple Syndication’) which allows clients to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on their website. The feeds integrate social tags, allowing the community to easily share the news with other communities around the web.

Content Syndication and Distribution

Wiliam provides various technologies which allow for website content to be both syndicated and distributed onto high profile public blog sites such as Technorati, Digg and del.icio.us to name just a few. Further, Wiliam can develop methodologies for websites that require content syndication between Wiliam’s Sitedock and third party systems being used by its clients.

Advertising Creative

Wiliam is an innovative Marketing and New Media agency that offers marketers the chance to cut through the traditional advertising clutter. Wiliam offers independent, strategic advice and develop tailored solutions by drawing on traditional and non-traditional communication channels.

In an increasingly fractured market place, traditional communication mediums are becoming increasingly ineffective in reaching customers. Spurred by the saturation of traditional media forms and the increasing acceptance of the Internet, SMS, 3G applications, Viral Marketing and Social Networking; Wiliam offers marketers the chance to promote products and services in unique and contemporary ways.

SMS Marketing

Wiliam’s  creative, development and production teams combine to offer its SMS marketing service. With knowledge and experience in the complete process of SMS campaign development and production, Wiliam offers a one stop solution to entering the vastly competitive SMS marketing market.

Case Studies

Dan Murphys

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Dan Murphys

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Choice

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Choice CHOICE Magazine’s Food For Kids website helps parents understand the food they feed their kids, supported through powerful Web 2.0 comparison, contribution and sharing website tools.

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Cudo

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Cudo Cudo is a joint-venture between PBL (owners of Channel 9, NineMSN and ACP) and Microsoft. Cudo is a group-buying community whereby merchants offer their products and services at a considerable discount, though only when a minimum number of members of the community have agreed to purchase the offer.

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Camera House

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Camera House Camera House is Australia’s biggest retailer of cameras and accessories. They approached Wiliam to design and build them an E-commerce website. Due to the large scale of the site Wiliam focused on prototyping and user testing before starting the visual design to ensure a seamless user journey through countless products with a simple experience.

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Active Air

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Active Air A niche market in itself, the world of rentable portable air conditioning units presented Wiliam with an interesting challenge. Established in Sydney, Melbourne and Brisbane, Active Air came to Wiliam in need of a serious website overhaul. Looking for a web presence that would position them head and shoulders above the competition but also generate enquiry, Active Air encouraged Wiliam to create not only a new look and feel, but also a new brand identity for them within the online arena.

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Radio Rentals

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Radio Rentals Radio Rentals, Australia's largest household appliance rental company wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.

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Clarence Street Cyclery

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Clarence Street Cyclery Clarence St. Cyclery needed a powerful, elegant and technologically superior solution for their on-line sales and marketing presence. One that generated and drove business as effectively as their walk-in cyclery.

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Dick Smith Electronics

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Dick Smith Electronics Dick Smith (Electronics), a wholly owned company of Woolworths Limited, is an international electronics retailer with over 200 stores across Australia alone. Referred to as the ‘Techxperts’, Dick Smith bridges the gap for everyday users of technology, across computers, TV, audio, telephones and more.

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Avery Dennison

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Avery Dennison In transitioning business to the Web, AV Denison faced an enormously complex challenge both technically and commercially. Wiliam delivered technology and marketing solutions that increased productivity and decreased costs.

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