Marketing

Marketing

Wiliam provides web and online marketing services including email, SMS and viral marketing.

Email Marketing

Wiliam has unveiled Sitecast, a powerful email marketing software program, which allows advertisers, marketers and businesses to create, send and manage, highly-customized emails to dynamic database mailing lists. Sitecast is a sophisticated yet user-friendly tool, featuring the ability to import and engineer custom databases,  create target-specific email campaigns, render detailed success rate reports and much more. Sitecast will delivers the messages of Wiliam clients effectively and efficiently.

Search Engine Optimisation

Google ranking and search engine recognition is widely regarded as being the most important marketing tool available to an online business. Wiliam understands how SEO works and have dedicated in-house specialists available to optimise the Search ranking  of its clients; ensuring they are always on top.

Viral Marketing

Wiliam provides viral marketing and viral advertising to allow clients to use pre-existing social networks to generate exponential increases in brand awareness, through self-replicating viral processes.

Blog Design and Development

Social Network and Community based sites are amongst the most successful and efficient way of getting your company’s message to the widest, and most appropriate audience, but also contribute to increasing your online reputation, reducing user churn and boosting your SEO ranking.

RSS Feed development

Wiliam provides RSS 2.0 (‘Really Simple Syndication’) which allows clients to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on their website. The feeds integrate social tags, allowing the community to easily share the news with other communities around the web.

Content Syndication and Distribution

Wiliam provides various technologies which allow for website content to be both syndicated and distributed onto high profile public blog sites such as Technorati, Digg and del.icio.us to name just a few. Further, Wiliam can develop methodologies for websites that require content syndication between Wiliam’s Sitedock and third party systems being used by its clients.

Advertising Creative

Wiliam is an innovative Marketing and New Media agency that offers marketers the chance to cut through the traditional advertising clutter. Wiliam offers independent, strategic advice and develop tailored solutions by drawing on traditional and non-traditional communication channels.

In an increasingly fractured market place, traditional communication mediums are becoming increasingly ineffective in reaching customers. Spurred by the saturation of traditional media forms and the increasing acceptance of the Internet, SMS, 3G applications, Viral Marketing and Social Networking; Wiliam offers marketers the chance to promote products and services in unique and contemporary ways.

SMS Marketing

Wiliam’s  creative, development and production teams combine to offer its SMS marketing service. With knowledge and experience in the complete process of SMS campaign development and production, Wiliam offers a one stop solution to entering the vastly competitive SMS marketing market.

Case Studies

Audio Connection

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Audio Connection Audio Connection is a leading Australian retailer of high quality audio equipment. Care and accuracy with specifications and details is necessary when selling Audio products, and Audio Connection’s Website reflects this.

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Cooper Sports

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Cooper Sports The company that dresses the Wallabies, the Super 12s and the National Soccer League required a customisable online solution to ensure that they maintained an edge in the competitive apparel industry.

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Kpau Fashion

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Kpau Fashion Kpau are a premiere designer-fashion house that needed a premiere Web solution, and Wiliam provided the requisite elegance and power on-line.

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Clarence Street Cyclery

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Clarence Street Cyclery Clarence St. Cyclery needed a powerful, elegant and technologically superior solution for their on-line sales and marketing presence. One that generated and drove business as effectively as their walk-in cyclery.

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Active Air

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Active Air A niche market in itself, the world of rentable portable air conditioning units presented Wiliam with an interesting challenge. Established in Sydney, Melbourne and Brisbane, Active Air came to Wiliam in need of a serious website overhaul. Looking for a web presence that would position them head and shoulders above the competition but also generate enquiry, Active Air encouraged Wiliam to create not only a new look and feel, but also a new brand identity for them within the online arena.

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Choice

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Choice CHOICE Magazine’s Food For Kids website helps parents understand the food they feed their kids, supported through powerful Web 2.0 comparison, contribution and sharing website tools.

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Advance Audio

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Advance Audio Advanced Audio is a leading Australian distributor of high quality audio equipment. Care and accuracy with specifications and details is necessary when selling Audio products, and Advanced Audio’s Website reflects this.

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Bloch

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Bloch Emerge into the world of artistic movement and expression – a crisp and exuberant vision uniting the old and the new. Bloch is all things dance – fashion, fun and feeling. Featuring catalogues, audio and dance videos inspired by a combination of innovative dance styles and tradition, it is designed and driven by Wiliam web design in a crisp and exuberant layout using the most innovative technology.

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Trek Bike Store Australia

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Trek Bike Store Australia Trek Bikes is largest American manufacturer of bicycles and produce some of the world’s most advanced bikes such as the Madone road bike and Fuel mountain bike. Many of the premium and high bicycles are built at Trek's world headquarters in Waterloo, Wisconsin, USA.

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Radio Rentals

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Radio Rentals Radio Rentals, Australia's largest household appliance rental company wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.

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Avery Dennison

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Avery Dennison In transitioning business to the Web, AV Denison faced an enormously complex challenge both technically and commercially. Wiliam delivered technology and marketing solutions that increased productivity and decreased costs.

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