Retail + Consumer

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Retail + Consumer

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Introduction
Strategy and Service

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Services

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Strategy and Service
Web design and Development

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Services

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Web design and Development
Content

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Services

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Content

Marketing

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Services

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Marketing
Mobile

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Services

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Mobile
Wiliam Subscription™

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Services

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Wiliam Subscription™
Hosting

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Services

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Hosting

Introduction

Retail and consumer clients use the Web for a very wide variety of business needs, including marketing, advertising, special promotional campaigns, customer feedback and participation, brand re-enforcement, product catalog presentation, and selling. A larger proportion of the retail business can be represented on-line than perhaps any other kind of business.

Wiliam is the industry's leading full-service Website development and marketing firm, with a suite of capabilities especially geared towards making the Web commercially rewarding for retail and consumer clients. Retailers face several common challenges when moving business onto the Web, including the transition of very large product catologues from existing mediums to effective on-line representations.

Wiliam provides everything the retail business needs to make the Web an effective and fruitful way to advertise and sell product. In addition to world-class Website design and custom development capabilities, which produce the best interactive on-line product catalogues available, Wiliam also possesses the world’s best proprietary content management and Web marketing systems.

sitedock™ enables retail clients to easily and accurately update their own product catalogues and all of the text and images across their Website, including the text in animated flash promotions. sitecast™ gives retailers unprecedented power in email and viral marketing campaigns.

Some of the largest and most powerful interactive product catalogues on the Web owe their ease of use and effectiveness to Wiliam. For example, Avery Denison is the world’s largest labeling stationary manufacturer and distributor, with a range of product that is truly inspiring. Wiliam provided Avery Denison, and other retail clients like The Clarence St. Cyclery and fashion leader Kpau, with the best Web-catalogue and e-Commerce solutions available for their large and detailed product ranges.

To get the best Website design and branding, Web commercialisation, Web-promotion, and e-Commerce integration, contact Wiliam.

Case Studies

Avery Dennison In transitioning business to the Web, AV Denison faced an enormously complex challenge both technically and commercially. Wiliam delivered technology and marketing solutions that increased productivity and decreased costs.

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Choice CHOICE Magazine’s Food For Kids website helps parents understand the food they feed their kids, supported through powerful Web 2.0 comparison, contribution and sharing website tools.

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Active Air A niche market in itself, the world of rentable portable air conditioning units presented Wiliam with an interesting challenge. Established in Sydney, Melbourne and Brisbane, Active Air came to Wiliam in need of a serious website overhaul. Looking for a web presence that would position them head and shoulders above the competition but also generate enquiry, Active Air encouraged Wiliam to create not only a new look and feel, but also a new brand identity for them within the online arena.

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Kpau Fashion Kpau are a premiere designer-fashion house that needed a premiere Web solution, and Wiliam provided the requisite elegance and power on-line.

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Audio Connection Audio Connection is a leading Australian retailer of high quality audio equipment. Care and accuracy with specifications and details is necessary when selling Audio products, and Audio Connection’s Website reflects this.

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Clarence Street Cyclery Clarence St. Cyclery needed a powerful, elegant and technologically superior solution for their on-line sales and marketing presence. One that generated and drove business as effectively as their walk-in cyclery.

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Radio Rentals Radio Rentals, Australia's largest household appliance rental company wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.

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Cooper Sports The company that dresses the Wallabies, the Super 12s and the National Soccer League required a customisable online solution to ensure that they maintained an edge in the competitive apparel industry.

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Advance Audio Advanced Audio is a leading Australian distributor of high quality audio equipment. Care and accuracy with specifications and details is necessary when selling Audio products, and Advanced Audio’s Website reflects this.

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Bloch Immerge into the world of artistic movement and expression – a crisp and exuberant vision uniting the old and the new. Bloch is all things dance – fashion, fun and feeling. Featuring catalogues, audio and dance videos inspired by a combination of innovative dance styles and tradition, it is designed and driven by Wiliam web design in a crisp and exuberant layout using the most innovative technology.

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Trek Bike Store Australia Trek Bikes is largest American manufacturer of bicycles and produce some of the world’s most advanced bikes such as the Madone road bike and Fuel mountain bike. Many of the premium and high bicycles are built at Trek's world headquarters in Waterloo, Wisconsin, USA.

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