Marketing

Marketing

Wiliam provides web and online marketing services including email, SMS and viral marketing.

Email Marketing

Wiliam has unveiled Sitecast, a powerful email marketing software program, which allows advertisers, marketers and businesses to create, send and manage, highly-customized emails to dynamic database mailing lists. Sitecast is a sophisticated yet user-friendly tool, featuring the ability to import and engineer custom databases,  create target-specific email campaigns, render detailed success rate reports and much more. Sitecast will delivers the messages of Wiliam clients effectively and efficiently.

Search Engine Optimisation

Google ranking and search engine recognition is widely regarded as being the most important marketing tool available to an online business. Wiliam understands how SEO works and have dedicated in-house specialists available to optimise the Search ranking  of its clients; ensuring they are always on top.

Viral Marketing

Wiliam provides viral marketing and viral advertising to allow clients to use pre-existing social networks to generate exponential increases in brand awareness, through self-replicating viral processes.

Blog Design and Development

Social Network and Community based sites are amongst the most successful and efficient way of getting your company’s message to the widest, and most appropriate audience, but also contribute to increasing your online reputation, reducing user churn and boosting your SEO ranking.

RSS Feed development

Wiliam provides RSS 2.0 (‘Really Simple Syndication’) which allows clients to put their content into a standardized format, which can be viewed and organized through RSS-aware software or automatically conveyed as new content on their website. The feeds integrate social tags, allowing the community to easily share the news with other communities around the web.

Content Syndication and Distribution

Wiliam provides various technologies which allow for website content to be both syndicated and distributed onto high profile public blog sites such as Technorati, Digg and del.icio.us to name just a few. Further, Wiliam can develop methodologies for websites that require content syndication between Wiliam’s Sitedock and third party systems being used by its clients.

Advertising Creative

Wiliam is an innovative Marketing and New Media agency that offers marketers the chance to cut through the traditional advertising clutter. Wiliam offers independent, strategic advice and develop tailored solutions by drawing on traditional and non-traditional communication channels.

In an increasingly fractured market place, traditional communication mediums are becoming increasingly ineffective in reaching customers. Spurred by the saturation of traditional media forms and the increasing acceptance of the Internet, SMS, 3G applications, Viral Marketing and Social Networking; Wiliam offers marketers the chance to promote products and services in unique and contemporary ways.

SMS Marketing

Wiliam’s  creative, development and production teams combine to offer its SMS marketing service. With knowledge and experience in the complete process of SMS campaign development and production, Wiliam offers a one stop solution to entering the vastly competitive SMS marketing market.

Case Studies

GetUp!

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GetUp! Through the transformation of traditional political lobbying methods online, the ‘GetUp!’ website has become a very popular and equally powerful medium for political expression within society.

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How Should I Vote

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How Should I Vote GetUp recognised more than 10% of voters wait until they hit the polling booths before deciding which party would gain their vote - an online tool needed to be created to connect members of the Australia public with their corresponding candidates, based on their political views to make an informative decision. In conjunction with GetUp, Wiliam designed a comprehensive Election 2.0 portal that allows candidates from every Australian Political Party across all electorates to be matched with members of the voting public through the completion of quiz’s – allowing users to receive clear and concise views without all the media hype.

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City of Sydney

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City of Sydney The City of Sydney launched an initiative called Sustainable Sydney 2030 which is a study into sustainable energy for Sydney in the future. Sustainable Sydney 2030 includes a series of project ideas - large visionary projects to transform Sydney and to meet community needs. These are preliminary ideas developed by the Sustainable Sydney 2030 team which we want to test with the wider Sydney community before progressing to more detailed work, including plans and costs.

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Yahoo!7 Election 2007

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Yahoo!7 Election 2007 Yahoo7 sought to extend and widen their branding power to current and new visitors by developing a uniquely Australian political website focused on the 2007 Federal Election, designed to feature predominately as a news, information and user generated content portal.

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RailCorp

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RailCorp Railcorp required a subtle and effective corporate on-line representation which facilitated the elicitation of targeted industry feedback. sitedock™ was the answer.

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