Entertainment

Introduction

Websites for the entertainment industry must shine in terms of design flare, thoroughgoing creativity, and stimulating interactivity. They must not only be engaging to look at, but be engagingly interactive so that the Website visitor will not only like what they see, but want to experience more.

The communication of ideas and information in the entertainment Website must be rapid and effective. The format of information must be very versatile and easy to manage. On-line marketing tools must therefore be highly effective, and maximally leverage both design and technology prowess.

Wiliam has extensive experience in producing highly effective on-line marketing campaigns utilising viral-marketing techniques and marketing analysis for entertainment industry clients: campaigns that increase and perpetuate brand exposure on-line.

Although an entertainment Website will initially stand or fall on the basis of its design and presentation, even a well designed Website will still fail without stimulating interactivity and up-to-date information to augment aesthetics with functionality.

Streamlined, intuitive, usable functions and features such as on-line booking systems, blogs, and interactive previews are the kind of functions that encourage increased interest in entertainment orientated sites. Wiliam has the tools and expertise to deliver such functionality in a timely, cost-effective manner.

Case Studies

Network Ten

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Case_Studies

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Network Ten Network Ten is one of Australia's largest commercial television networks with owned and operated stations in major capital cities and regional areas throughout Australia.

When Network Ten gained the rights to the Australian version of “So You Think You Can Dance”, the network approached Wiliam prior to the launch of show to conceptualise and develop a viral marketing campaign.

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