Community

Introduction

Community based Websites are some of the most innovative and exciting places to visit on the Web. The survival of such sites depends on the degree to which they can hold the interest of existing members, and encourage membership to grow.

Community sites often rely on patronage from sponsors and members, and donations from the general public, in order to perpetuate themselves to carry on charitable work or heighten awareness of important issues in society. Employing proprietary Web technologies such as sitecast™, and world-class marketing know-how, Wiliam has helped numerous community sites to successfully encourage patronage.

High-impact advertising Microsites, targeted viral marketing campaigns, streamlined on-line e-commerce integration for donations, and member-interactive support systems such as custom blogs: these are just some of the tools which Wiliam leveraged to help GLBT youth Website Mogenic to grow to the largest of its kind in the world.

Wiliam’s marketing and business-conceptualisation strengths are indispensable in the end-to-end conceptualisation, development and Web-based delivery of marketing campaigns for community driven clients. Wiliam specialises in Websites that reach audiences, gain maximum exposure and generate lead-on subscriptions.

Case Studies

NBCF

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NBCF With Wiliam’s sponsorship, the National Breast Cancer Foundation have become Australia’s most effective charity on-line, providing benefits to all Australian breast cancer sufferers through heightened awareness and support.

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QANTAS PinkLink

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QANTAS PinkLink The famous pink ribbon, synonymous with the National Breast Cancer Foundation, is now the focus of a new online platform promoting Qantas Airlines Pink Link. Featuring the signature fun and vivacious pink design, Wiliam is proud to once again offer online support to raise further funds and awareness for such a significant cause.

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Mogenic

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Mogenic For twelve years now Mogenic has been the largest and most active GLBT community / entertainment portal on earth with literally millions of young people around the world who make Mogenic a daily ritual.

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