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Introduction

Wiliam's custom development capabilities come to the fore with telecommunications clients. Such highly technology capable clients generally possess existing complex software systems. Such systems often require specialised integration with any new Website or Portal development.

The technology requirements of hi-tech, software savvy clients demand special skills and capabilities from development agencies. Wiliam has extensive experience as a business and technical integrator, and boasts a stable of proprietary technologies such as sitedock™ and sitecast™, which greatly enhance and optimise Website and Web-marketing projects, and their outcomes.

The communications industry is very competitive, and its products and services unavoidably technical in nature and specification. Thus Website design, on-line marketing capabilities, and information architecture all become extremely important as tools for differentiating telecommunications industry clients in the marketplace, and distinguishing their products.

Wiliam brings specific Web-marketing and design-expertise to the telecommunications industry which engender superior solutions. Such synergies of specialised marketing techniques and Web technologies allowed Wiliam to deliver a viral Web-marketing campaign of unprecedented effectiveness to industry giant AAPT, on-time and within budget.

AAPT Wiliam used world-class design and sophisticated marketing analysis and on-line delivery techniques for leading telecommunications company AAPT, to secure benefits.

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