Automotive

Introduction

Wiliam provides specialised, effective and proven website development, website maintenance and online marketing services to the automotive industry.

Savvy customers, lower margins, fewer sales and too many dealers; car buyers – armed with web-harvested price information – have all but erased the industry’s tactical advantage.

The challenges faced by the automotive industry are not only substantial, but led by the web and the pricing transparency it provides buyers, and sellers, of new and used cars.

This said, the web challenge is by no means limited to price and availability research, or the rapid shift from newspaper and radio advertising, to online marketing and car search engines.

Car buyers not only demand, but now receive real-time gratification; in effect, if the vehicle isn’t on the web, the vehicle doesn’t exist; if the finance numbers aren’t published, they’re not in calculation.

Similarly, having purchased or more likely, leased the vehicle, continued buyer expectation of both the manufacturer and dealership continues right through the vehicle’s life:

• online vehicle deposits;
• online service bookings;
• online finance applications; and
• online loyalty programs.

In the eyes of car buyers, competence online is a direct reflection of competence generally; whilst the importance of the car lot remains, without an effective online strategy and understanding, passerby traffic is increasingly the only prospect.

Case Studies

Alto Group

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Case_Studies

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Alto Group The Market Power of the Online Car Dealership.

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