Toshiba

Wiliam used microsite technology to preserve Toshiba’s valuable branding and look and feel whilst advantaging marketing benefits of the Gadget Guy consumer review website.

Toshiba was looking for maximum on-line marketing exposure and a suave, technologically and visually superior presentation for the new Qosmio™ AV Notebook.

Wiliam gave Toshiba prime advertising space on gadgetguy.com.au whilst maintaining the integrity of the look and feel of both Toshiba and the host site - using microsite technology.

Toshiba’s microsite gives them the benefits of [affiliate] Web advertising and promotion and the enormous on-line traffic exposure that this brings with it, all with the ability to update content and implement branding guidelines easily and effectively.

sitedock™ content management technology by Wiliam provides the foundation for Toshiba’s Gadgetguy™ microsite, and enables easy updates to the excellent and dynamic flash marketing employed for the Qosmio™ AV – which Wiliam created using only four images.

sitedock™ also makes it easy for Toshiba to broadcast and update a streaming video of Channel 7’s Gadget Guy demonstrating the superb Qosmio™ AV on the 7 Sunrise program.