Radio Rentals

Radio Rentals, Australia's largest household appliance rental company wanted to create an interactive and competitive online business brand that would attract new clients and maintain relationships with their existing customer base.

Client Objective:

• The Radio Rental’s website needed to feature effortless navigation, allowing new and existing customers to understand their overall service offering.

Wiliam’s Solution:

• Wiliam successfully created a portal that intervene customer’s decision making process, encouraging consumers to act directly after browsing.


• The innovative new Radio Rentals website enables customers to find products simply and efficiently while grasping a greater understanding of how the rental appliance process works.


• Through Wiliam’s all-encompassing online marketing strategy, the site lucratively highlights Radio Rentals ‘Rent, Try, Buy™ proposition so consumers understand the benefits of renting with Radio Rentals.


• The web site features comprehensive web databases, entirely managed through Sitedock, Wiliam’s industry leading content management system, providing a comfortable and secure gateway for customers to submit details to rent out appliances.


• Using Sitedock also enables Radio Rentals to update content instantaneously and also generate detailed reports providing a data snapshot of their target customer base assisting.

Successful Outcome:

• Wiliam has essentially been instrumental in attracting a steady increase of internet traffic towards the website, promoting the Radio Rentals brand, developing new customer relationships and generating recruitment interest.