NSW Labor Party

The Australian Labor Party is the oldest and largest political party in the country. It was first established in 1891 and since then, the Australian Labor Party aims to improve the lives of ordinary people and to protect working people from exploitation.

Shortly after the successful NSW Election win in 2007, the NSW Labor Party wanted to create a new online platform to set the standards in political websites in Australia. So they came to Wiliam.

Client Objective:

• The NSW Labor party’s objective was to address 3 Key Business Objectives: Improve Member Services, Recruit New Members, & Recruit Supporters.

Wiliam’s Solution:

• Wiliam combined innovative design and cutting edge interactive Web 2.0 technology, integrated in a manner to provide NSW Australian Labor Party users with an incredibly sleek and engaging web-experience for existing and potential members and supporters.
  
  The key areas of the site include; Campaigns, Donations, News, Blogs and Media as well as profiles of the sitting NSW ALP members. Off the back of the successful Kevin 07 campaign, the NSW Labor Party site also boasts a shop where members and supporter can purchase Labor Party merchandise.

Successful Outcome:

• NSW Australian Labor Party now has a powerful online tool, which will position the party to present new and existing policies and discuss political issues directly to constituents.