QANTAS PinkLink

The famous pink ribbon, synonymous with the National Breast Cancer Foundation, is now the focus of a new online platform promoting Qantas Airlines Pink Link. Featuring the signature fun and vivacious pink design, Wiliam is proud to once again offer online support to raise further funds and awareness for such a significant cause.

Client Objective:

• To promote the upcoming Pink Link campaign developed in conjunction with NBCF to support Breast Cancer research - Qantas approached Wiliam to develop a microsite to enable e-commerce functionality for the campaign.


• It must allow users to view news and coming events, purchase airline and event tickets and have the ability to make online fund contributions directly to the NBCF.

Wiliam’s Solution:

• Wiliam presented users with a plush pink theme intertwined throughout the website. Using innovative online technologies, the website provides users with defined, accessible navigation and ease of usability.


• Ensuring crimson coloured Web 2.0 capabilities are integrated, Wiliam created an interactive map of Australia using the latest flash technology, that enables users to click on locations and be taken to an overview of Pink Link events and campaigns – including information on dates, times and featured celebrity hosts.


• In order to allow effortless functionality, Wiliam assembled an online ticketing system for events and campaigns. Tickets are emailed as a PDF to the purchaser’s email address. Tickets are personalised with the purchaser’s name, event/campaign location, date, time, unique ticket number and purchase price.


• Using Sitedock™, Wiliam’s online content management system, event availability can be readily updated by NBCF team members instantaneously, with the greatest of ease.

Successful Outcome:

• Wiliam successfully delivered a co-branded mircosite that reflects both the Qantas Link and National Breast Cancer brands, using the latest Web 2.0 and e-commerce technologies.