GetUp!

Online Political Campaigns

Through the transformation of traditional political lobbying methods online, the ‘GetUp!’ website has become a very popular and equally powerful medium for political expression within society.

Ever-changing campaigns and calls to “Action for Australia” are no longer restricted to conventional media sources such as radio and television, now the Internet has become a powerful tool for self expression.

The challenge involved successfully building a versatile, easily accessible web site that would not only support the demands of those in the industry, but also provide an easy and enjoyable experience for the end user.

The implementation of a broadly appealing design and logo, ensured that the web site appealed in terms of usability and functionality to GetUp’s target audience.

Furthermore, by ensuring that the web site’s structure was optimised, William was able to maximise the online effecitiveness of email campaigns targeted at over 70,000 users.

The “GetUp!” web site was launched 13 days ahead of schedule and the user friendly nature of the web site ensured its popularity, resulting in over 17,000 members joining within weeks of the web site’s launch.