Yahoo!7 Election 2007

Yahoo7 sought to extend and widen their branding power to current and new visitors by developing a uniquely Australian political website focused on the 2007 Federal Election, designed to feature predominately as a news, information and user generated content portal.

Client Objective:

• Yahoo7 Australia offers a local & global search, free email, instant messaging, news, sport, travel, shopping, movies & music, making it one of the leading Web2.0 portals for Australian’s today.


• Yahoo7’s strategy was to add an additional site dedicated entirely to the 2007 Federal Election. Yahoo7’s vision was a web site featuring election affiliated videos, news, commentary, analysis, statistics and information.


• Using appropriate marketing strategies and implementation of the latest SEO technologies, Yahoo7 hoped to divert and increase traffic towards their website and retain their existing Yahoo user base for longer periods by offering a comprehensive election information outlet rather than losing users to a 3rd party web site.

Wiliam’s Solution:

• Wiliam’s solution incorporated a lustrous, modern design with clear-cut, practical navigation creating a captivating, content rich, web experience.


• Featuring eye-catching designs combined with witty content and personality encourages users to return, while challenging a fragment of the target market’s preconceptions about politics and educating them using a novel approach.


• Creating inviting character and charm via content and layout, increases social bookmarks and public exposure while endorsing users to set the Yahoo7 Election site as their home page for the duration of the election period.


• Generation of an election news link directly from Yahoo news and various 3 party sites creating frequently updated RSS news feeds to users.


• The use of user generated content delivers a uniquely individual experience as it allows users to actively interact, participate and give opinions via blogs, forums and political Q&A’s.

Successful Outcome:

• Yahoo7’s Federal Election site will generate additional online advertising revenue, considerably increase Yahoo7’s branding and extend the width of their target demographic.