Cooper Sports

The company that dresses the Wallabies, the Super 12s and the National Soccer League required a customisable online solution to ensure that they maintained an edge in the competitive apparel industry.

Cooper knew that the days of trawling through catalogues of poorly imaged jerseys and sports bags were over. Consumers wanted customisation right down to the tubing size. And they didn’t want to have to visit a showroom to have it done.

With this in mind, Cooper Sports turned to Wiliam to develop an online, real-time, dynamically generated, sitedock™ powered garment builder to allow consumers to design their own garments – including fabric type, sleeve length, and logo embroidery size.

In undertaking this project, Wiliam had to ensure that the website was able to dynamically handle online real-time product customisation, as well as providing an easy to use client and administrator interface.

the dynamically generated garment builder was integrated with Wiliam's sitedock content management system to allow users to edit and refashion Cooper Sports’s products to their own tastes and styles.

William’s innovative web design and development has in this case shifted the “try before you buy” process online thus significantly increasing the sales potential of Cooper Sports.