Clarence Street Cyclery

An Online Marketing Solution

Clarence St. Cyclery needed a powerful, elegant and technologically superior solution for their on-line sales and marketing presence. One that generated and drove business as effectively as their walk-in cyclery.

Cyclists are discerning and detail oriented, and the Cyclery needed a Web site that could present the wide selection of bicycles and bicycle technologies effectively and intuitively. Clarence Street Cyclery also needed a Web site which allowed them to update their wide range of cycling products regularly and efficiently.

Clarence Street Cyclery chose Wiliam to fulfill their requirements for an easily updateable, intuitive and detail-capable Web site. Driven by Sitedock™ - Wiliam's powerful, easy to use content management system - the site allows the fast and effective updating of content, technical details and images throughout.

To make their Web site maximally effective as a true business marketing and growth tool, Clarence Street Cyclery is also a memebr of the Wiliam client services subscription. The total solution delivered an exciting and vibrant Flash Web site design incorporating a specialised bike selector. The selector makes the customer's task of perusing and choosing from an unsurpassed and detailed range of bicycles and bicycle technologies easy, reliable and enjoyable.

Clarence Street Cyclery are now able to provide their customers with maximum confidence in what is seen on-line, encouraging them to gather information online and to be more ready to purchase before they have even entered the store.