CFO Ambition

When CFO Ambition came to Wiliam seeking a full-service Website marketing and development solution to reach prospective CFOs on the Web, Wiliam fulfilled the nuanced requirements of this highly specialised client with an equally highly specialised on-line marketing technique in the form of microsites.

CFO Ambition provides maximum exposure to CFOs, and generates maximum interest on-line by publishing salary reporting trends in a high-impact, high-exposure microsite.

Microsites, coupled with industry-leading content management system sitedock™, make it easy for CFO Ambition to publish and maintain opinion polls and news about events, and to implement secure personalisation for prospective employers and CFOs themselves.

One of the key requirements of the brief that CFO presented to Wiliam was that busy CFOs would be able to get maximum information on-line, extremely quickly and without hindrance. Wiliam delivered on this requirement with a custom CFO rapid-search and browse engine, and added business-conceptualisation prowess with the idea of generating interest by publishing salary information on leading CFOs in the industry.

CFO Ambition now enjoy increased brand exposure and an enlarged customer base because of Wiliam’s ability to build Websites which can manage and present large amounts of detailed information compactly and accurately.