Bloch

Emerge into the world of artistic movement and expression – a crisp and exuberant vision uniting the old and the new. Bloch is all things dance – fashion, fun and feeling. Featuring catalogues, audio and dance videos inspired by a combination of innovative dance styles and tradition, it is designed and driven by Wiliam web design in a crisp and exuberant layout using the most innovative technology.

Client Objective:

• In a fresh, dazzling and brand driven approach, the website had to make Bloch’s product catalogue more accessible to their customer base.


• The site navigation must allure, perform well, enhance movement and feel great just like their arousing clothing, accessory designs and pieces.


• It needed to showcase their sizeable products and services catalogue in a compact design, arranged in a fun format, according to dance style.


• Bloch’s website specifications included a necessity for future e-commerce expansion and to build a diverse customer database.

Wiliam’s Solution:

• This sexy, sensual and funky site appealed directly to their target demographic skew of the tween and ladies dancewear market.


• Features such as video streaming and a video gallery resource, plunges any visitor into the world of dance, creating a refreshing personal showcase, as a subtle online marketing strategy.


• The focus on design also was e-commerce compatible, built using .net technology, leaving room for future e-commerce expansion.


• The site has been developed to be multi-lingual so that future transition onto the US and European e-commerce markets can be easily made.


• Sitedock™, Wiliam’s content management system, gave Bloch an immeasurable edge. It enabled the team to publish catalogues of their quality dance wear, footwear and accessories with the focus on easy to use navigation and impressionable design.

Successful Outcome:

• The website received a complete overhaul and now is a reflection of the Bloch brand, with allure, charm and elegance. The calibre and presentation is clean, clear and interactive, combining product design that has withstood the test of time, with a contemporary new cheek.