Audio Connection

Australia’s leading retailer of high quality audio equipment.

Audio Connection is a leading Australian retailer of high quality audio equipment. Care and accuracy with specifications and details is necessary when selling Audio products, and Audio Connection’s Website reflects this.

Audio Connection’s Web requirements were truly multi-faceted, and Wiliam fulfilled all of them with design flare and technical efficiency.
High end audio products are exciting, and Wiliam designed Audio Connection’s Website to capture this excitement, with dynamic and vibrant design and interactivity.
Audio Connection’s range of products is detailed and extensive. Audio Connection wanted customers to be able to easily and intuitively identify and locate the correct product for their needs, and Wiliam’s skill at producing product selection systems on-line delivered on this business-critical requirement.
sitedock™ is the industry-leading content management system that Wiliam has developed to make it easy for customers like Audio Connection themselves to not only publish enormous catalogues of specification-rich product, but to tune, alter and change every product detail – and to change the way those details are presented to customers.
sitedock™ also enabled the implementation of interactive dealer distribution network support on-line. In addition to this, Wiliam implemented high impact interactive-marketing microsites to maximally leverage the advertising space on Audio Connection’s site for partners and manufacturers.
Outbound RSS feeds make it easy for downstream retailers and the media to publish the latest news from Audio Connection, streamlining advertising dissemination and cutting costs significantly. Improved supplier integration and customer interfacing has increased Audio Connection’s selling power and cut costs.