Alto Group

The Market Power of the Online Car Dealership.

Premiere automotive dealership ‘The Alto Group’ chose Wiliam for the implementation of a new Website and online marketing solution. Being one of the largest automotive retailers in Australia, Alto desired to leverage the power of the Web for an increased customer base.

Traditional car-dealerships are being transformed by the ability to do business on the Web, and adopting requisite new technologies and practices to serve Web-savvy customers can be challenging.

Wiliam helped The Alto Group make the necessary technological and procedural transitions to bring more business on-line through superior Internet expertise, experience and cutting edge proprietary tools. The Alto Group’s existing catalogues and large range of automotive product needed to be consolidated on-line, and offered to a multi-cultural and multi-lingual customer base in an interactive and user-friendly format.

Wiliam fulfilled these requirements by designing and building an integrated database solution and by using sitedock – Wiliam’s industry leading content management system – to implement centralised on-line advertising and product management. The Alto Group can now easily publish and update new products details across the Website. The Alto Group’s customers can purchase product on-line because of the seamless, sophisticated and easy to use e-Commerce integration facilitated by sitedock.

Having chosen the best available Web development agency and Web content management system, The Alto Group chose to ensure ongoing Website flexibility and expandability with a Wiliam Client Services Subscription. The Alto Group now has an ongoing relationship with Wiliam, and will thus remain a premiere automotive dealership on-line as well as in the showroom.