Advance Audio

Advanced Audio is a leading Australian distributor of high quality audio equipment. Care and accuracy with specifications and details is necessary when selling Audio products, and Advanced Audio’s Website reflects this.

Advanced Audio’s Web requirements were truly multi-faceted, and Wiliam fulfilled all of them with design flare and technical efficiency.

High end audio products are exciting, and Wiliam designed Advanced Audio’s Website to capture this excitement, with dynamic and vibrant design and interactivity.

Advanced Audio’s range of products is detailed and extensive. Advanced Audio wanted their retail network to be able to easily and intuitively identify and locate the correct product for their needs, and Wiliam’s skill at producing product catalogue navigation systems on-line delivered on this business-critical requirement.

sitedock™ is the industry-leading content management system that Wiliam has developed to make it easy for customers like Advanced Audio themselves to not only publish enormous catalogues of specification-rich product, but to tune, alter and change every product detail – and to change the way those details are presented to customers.

sitedock™ also enabled the implementation of interactive dealer support area, that allows dealers to access news, manufacturer advertising material and product support documentation in one easy to use location.

Outbound RSS feeds make it easy for downstream retailers and the media to publish the latest news from Advanced Audio, streamlining advertising dissemination and cutting costs significantly. Improved supplier integration and customer interfacing through Wiliam’s solution has increased Advanced Audio’s selling power, and cut costs.