Active Air

A niche market in itself, the world of rentable portable air conditioning units presented Wiliam with an interesting challenge. Established in Sydney, Melbourne and Brisbane, Active Air came to Wiliam in need of a serious website overhaul. Looking for a web presence that would position them head and shoulders above the competition but also generate enquiry, Active Air encouraged Wiliam to create not only a new look and feel, but also a new brand identity for them within the online arena.

With a creative mindset firmly on attracting new customers and providing them with an intuitive online experience, Wiliam conceptualised a completely new look and feel by way of design, placing significant emphasis on the cross population of products at every opportunity.

The result is a site design worthy of everyone’s attention; consolidated and reorganized navigation together with some clearly identifiable icons work well with the clear and concise presentation of key information and product imagery. Users are also presented with relevant products in the very first instance when viewing the site.

Further to the promotion of the business, the new Site design incorporates that of career opportunity by way of a ‘positions vacant’ section, pushing the boundaries of the site far beyond that of simply equipment for rent.