AAPT

Wiliam used world-class design and sophisticated marketing analysis and on-line delivery techniques for leading telecommunications company AAPT, to secure benefits.

AAPT are becoming increasingly competitive as one of Australia's leading telecommunications providers.

Wiliam employed a specialised custom algorithm to identify the usage habits and needs of a core part of AAPT's customer base, and then used sitecast™ and specialised email design to distribute appropriately targeted marketing - including a customer-product specific cost comparison of AAPT’s services and products with those of other providers.

The highly sophisticated solution enabled AAPT to offer customers unprecedented support and product cost-feature optimisation. AAPT was thus able to successfully up-sell to previously fixed segments of their customer base – automatically via email.

AAPT increased customer confidence, retention and loyalty, and reduced low-spend customer churn, thereby commercially optimising their customer base in an unprecedented fashion. Wiliam answered AAPT's challenging requirements with a smart marketing and technology solution. The solution delivered benefits in terms of increased up-selling and market share for AAPT.