Golflink is Australia’s largest golfing website and the home of Australia’s handicap scores.

PROJECT OVERVIEW

Strong information design and UX.

Touch-friendly interface.

Optimised for advertising and sponsorship.

Co-development team.

Here’s something you might not know and something that we certainly didn’t know.

You can’t be a member of a golf club without a handicap.

And you can’t have a handicap without being a member of a golf club.

The handicap of course, being that bragging golf number that tells fellow golfers – the folk you see on golf courses mid-Tuesday mornings – how well or not so well a certain golfer is playing.

Suffice to say, there are many hundreds of thousands of these handicaps out there and more suffice to say, it is pretty important that they’re accurate.

Which is where Golflink comes in.

The source of truth when it comes to every single Australian handicap, Golflink is the backbone of Australian golf. Indeed, it not only has a direct relationship with every single Australian competition golfer, it also has a broad appeal to everyday casual golfers (you and me) through an extensive directory of courses, products and generally excellent golfing content.

They even have their own tournament, the Lexus Cup!

With a new design, a new architecture and plenty of new technology, the new Golflink website takes the game (pun) to a whole new level, delivering the industry’s best services to golfers, competitive or not so much.

Working closely with Golflink’s own project, content and development teams, Wiliam worked from requirements gathering and UX, through to design and development; a joint effort that’s much better than par (!).

It is the start of a new online journey for Golflink and one we’re really excited to be part of.